Privacy notice
This notice covers personal data you submit through the Keel website contact form, and limited technical data used to run and understand the site. It is written for UK GDPR / Data Protection Act 2018.
Who we are
Keel is a product of FatFish Digital. FatFish Digital is the data controller for personal data collected through this website. For privacy questions, use the contact form or reply to any message we send you.
What we collect
When you use the contact form we collect your name, work email address, organisation name, and any optional message you include. We also process technical data needed to protect the form (for example IP address and bot-protection tokens).
Site analytics
We use Cloudflare Web Analytics to see which pages are visited. It does not use cookies. Cloudflare processes limited technical data such as page URL, referrer, browser type, and a truncated IP address. The lawful basis is legitimate interests (understanding how the site is used so we can improve it).
Why we use it
We use this information to respond to your enquiry and to discuss whether Keel is a fit for your organisation. The lawful basis is legitimate interests (responding to a business enquiry you initiated), and where you tick the consent box on the form, consent for that follow-up.
Who we share it with
We use Mailgun to deliver email and to store your details on our leads mailing list / audience. Mailgun acts as our email processor. We use Cloudflare for bot protection on the contact form and for site analytics. We do not sell your personal data.
How long we keep it
We keep contact enquiries for as long as needed to handle your request and for a reasonable follow-up period afterwards, then delete or anonymise them unless we have another lawful reason to retain them (for example if you become a customer).
Your rights
You can ask for access, correction, deletion, or restriction of your personal data, and you can object to processing based on legitimate interests. You can also complain to the ICO (ico.org.uk). To exercise your rights, contact us using the details above.
Last updated: August 2026